The power of two bottom lines
We invest first and foremost for a financial return, and we achieve meaningful social impact along the way.
How writing down your leadership values guides the big decisions. The case includes a personal leadership credo that led its author to change course.
William Klepper and Yoshie Tomozumi Nakamura, 2011 Read the case ↗Doing good is how the returns work
Our projects give working families clean, safe and environmentally friendly places to live. That brings real benefits to their neighborhoods and the wider community.
It also makes our homes desirable. Desirable homes mean lower vacancy and more revenue, and that fuels a virtuous cycle of strong investment returns.
We can feel good about our investments on more than one level.
Better places to live, and to stay.
Social impact is an undeniable part of our business strategy.
- We renovate buildings and bring quality back to affordable housing.
- Our investment in homes and hotels aims to strengthen the connective tissue of our communities by offering better places to live, and to stay.
Thoughtful choices for our properties and our planet.
- Switching from oil to natural gas has had a dramatic impact on our buildings' emissions.
- Every building material choice balances the financial cost against the long-term environmental cost and impact.
We volunteer together, on company time
The whole company volunteers together several times a year, and every employee gets paid time for community service.
What doing good looks like
3,000 homes. Then $1 million back to the community.
When we reach our North Star, we have committed to give $1 million back to the communities we serve.